I'm on the west coast so I'd have to watch the Opening Ceremony on tape delay (east coast bias =P). for some reason I couldn't find the ratings for the 2006 winter Olympics. But I guess that doesn't matter because 2002 will be a better barometer of how the ratings will turn out.
2002 Winter Games was held in Salt Lake City, Utah. Because it was in North America, the Games, (and NBC), enjoyed the highest rated Games to date, with over 45 million people tuning in. And throughout the 2 week affair, NBC averaged 31 million viewers a night.
2006 saw a huge drop in the ratings. It averaged only 20.2 million viewers. The biggest reason was because of location: It was located in Italy. All of the broadcasts on NBC were on tape delay, and results were readily available online, thus robbing the telecasts the drama and viewers they wanted.
And the Games are back in North America, this time on the West Coast in Vancouver, British Columbia, Canada. And ratings are expected to be much higher because the majority of events will be aired live on the east coast.
So what will Games get in the ratings? NBC should see anywhere between 35-45 million viewers. I'll guess 37.5 million for the Opening Ceremony, and NBC will average 25-30 million over the two weeks.
Now why did I mention Chuck in the title? Chuck was scheduled to return the day after the Olympics. NBC was going to give it ample promotion over the two weeks. And it seemed like a great plan since NBC was no doubt going to garner high ratings for those two weeks. But of course, Chuck was brought back early because NBC was in the crapper. And as mentioned in my previous posts. Chuck is doing just fine.
But how would the show fare if NBC had waited until March 1st to air the premiere? I have no clue and it's kind of pointless to guess at this stage. But you'd have to wonder what Chuck would've gotten in the ratings with promos that will be seen by 20-30 million people a night.
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