Daylight savings time (DST) has once again hit network TV hard. Again, here are the numbers provided by TVByTheNumbers:
http://tvbythenumbers.com/2010/03/17/tv-ratings-fox-but-lost-ncis-parenthood-and-many-other-fall/45237
All shows were down last night compared to the previous week. With the exception of American Idol (down just 2%), everything else was down 10% or more. NCIS, NCIS:LA, The Biggest Loser and Parenthood each hit season lows.
In regards to Biggest Loser, I'm still puzzled as to why this show has taken such a beating post-Olympics. The ratings BL is getting at 9pm is what it should be getting at the 8pm hour, with higher ratings at 9pm. Which leads me to Parenthood. The show is still eroding, getting 5.95 million viewers and a 2.3 in the demo, both series lows. However, I'm willing to bet that NBC expected much higher ratings, but that's with BL doing better. The subsequent drop in BL has hit Parenthood accordingly.
Back to DST and its effect on network TV and, of course, Chuck. Looking at data from Monday and last night's shows, each show is getting hit with a 0.3, 0.4 demo drop and a good chunk of the total viewership. The point is that less people are watching TV because of DST. So the drop in ratings for Chuck Monday night has more to do with DST than “quality” of the show. It’s not Chuck that’s dropping, but every other show on network TV.
Will DST strike again for the Wednesday shows? I say likely.
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