Wednesday, March 10, 2010

Ouch for Parenthood

First I just want to mention that I'm a fan of 'Parenthood'. It's not as good as Chuck, but Parenthood is a good hour of television.

http://tvbythenumbers.com/2010/03/10/tv-ratings-fox-tops-night-parenthood-slips-lost-gains-melrose-place-invisible/44485
With that said, the ratings for Parenthood fell in its second outing, averaging 6.07 million viewers and a 2.6 in the demo. What's more troubling is the drop during the second half hour. Droping to 5.7 million and a 2.5 demo is not what NBC had in mind for this show. It's pretty safe to say that NBC at least expected a 3.0 given its lead-in. While a 2.6 is still OK, NBC is not thrilled with those numbers.

Speaking of the lead-in, what the heck happen to The Biggest Loser? Prior to the Olympic break it was getting high 3's, sometimes low 4's in the demos. It looks like the break as hurt BL more than any other show.

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