Well, I didn't see this coming. First, the ratings courtesy of TVByTheNumbers
http://tvbythenumbers.com/2010/03/16/tv-ratings-chuck-vs-daylight-savings-time-drops-big/45105
Chuck-5.78 million, 1.9 18-49 demos. Half hour numbers increased from a 1.8 to 2.0. The good thing is that we at least increased to a 2.0 in the demos. Also, Chuck was #2 among all broadcast channels in the demo men 18-34 for the time period. So there's at least a little bit of good news. Here's the link to the info:
http://www.rbr.com/tv-cable/tv-cable_ratings/22396.html
Both Chuck and House dropped 17% compared to last week. Some have attributed the drop to daylight savings time (DST). And according to TVBTN, there were 10% less people watching TV compared to last week (broadcast and cable). So everything on TV, broadcast or cable, was down, at least for the 8pm hour which would have taken the brunt of the hit. To those who love to bash TPTB for this ratings drop, I guess you can blame them too for the ratings drop among ALL channels. Boy did TPTB piss off other show's viewers too ;-)
But no matter which way you cut it, a 1.9 will not get the show renewed. We'll know more in the coming weeks whether this is just a blip on the radar or a trend.
In terms of demos, this is a series low for Chuck. The previous series low was a 2.1 (using final numbers) which was reached a couple of times during the last half of the season. In terms of viewership, this is not the lowest the series has seen. That would be for "Broken Heart", which got 5.6 million viewers.
In regards to DST affecting TV, we'll know more the next couple of days. If Tuesday-Thursday see similar drops, the we'll know that DST does indeed have a significant impact on TV ratings, at least for the 8pm hour. My prediction? We'll see similar drops, at least for the 8pm hour. It's not going to look pretty for the 8pm hour this week.
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